About
I build growth systems for founders who don't have time to figure out which lever to pull next.
I work on AI automation, conversion, and go-to-market, mostly because those are the problems people kept hiring me to solve.
How I got here
I spent years doing hands-on CRO for DTC and SaaS companies — running experiments, rebuilding funnels, rethinking pricing pages — before I started systematizing the work.
What changed was AI. Not because it made decisions easier, but because it finally made it possible to run the kind of rigorous, high-frequency programs that used to require a team of five. I built Northpeak to productize that approach.
Compound came from wanting to make it accessible without sacrificing the rigor. And the consulting work — the Chief of Staff systems, the GTM engines, the content pipelines — came from founders asking me to build for them what I'd built for myself.
Now I split time between client work through Northpeak, building Compound, and taking on a small number of direct engagements where I can go deep.
How I work
I learn before I automate.
Every system I build, I've run manually first. If I don't understand why it works, I won't automate it.
Specific over impressive.
"We improved your funnel" isn't something I'd say to a client. The actual number, the actual page, the actual test — that's what matters.
The goal is leverage, not dependency.
When I'm done, you should understand what you have and be able to run it. I'm not interested in becoming a bottleneck.
The stack I actually use
Experimentation
AI & Automation
GTM & Outbound
Content
Dev & Ops
Analytics & SEO
If that sounds like the kind of person you want in your corner, let's talk.
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